IBM x Grammys

IBM × GRAMMY Museum — Music Discovery Interface, 2026

The IBM and GRAMMY Museum partnership created an interactive installation that transforms 150 years of music history into a collective discovery experience. Rather than presenting music history as a static archive, the installation uses interface design, spatial interaction and IBM watsonx to encourage visitors to explore connections, follow their curiosity and share discoveries in real time.

The experience is built around a shared interactive table, allowing multiple visitors to discover and navigate the archive together. The installation combines a large-scale physical display with an intuitive digital interface, creating an experience that makes an extensive and complex music archive accessible to a broad audience. The system was designed as a configurable display experience, allowing the visual and physical layout to adapt as the archive and exhibition environment evolve.

I contributed as Senior Creative Producer at FIELD.IO, supporting the creative development, experience design and production of the installation. My role involved coordinating multidisciplinary teams across design, motion, development and creative technology, helping translate the creative concept into a fully realised permanent museum installation.

Credit: Production / Creative Producer — Kerem Demirayak, FIELD.IO

Project Credits:
Created by: FIELD.IO
Client: IBM × GRAMMY Museum
Creative Direction: FIELD.IO
Production: Kerem Demirayak