IBM Masters

IBM × The Masters — 2025

An interactive sports intelligence experience created for IBM in collaboration with Augusta National and The Masters, transforming historical golf data into an engaging and accessible exploration of performance at Augusta National Golf Club. The experience allows users to explore nine years of tournament data, covering 289 players and 266,939 individual shots across the course, revealing patterns and insights within the complexity of elite-level golf performance.

I contributed as Senior Creative Producer at FIELD.IO, supporting the creative development and production of the interactive experience and coordinating multidisciplinary teams across design, development, motion and creative technology. My role helped translate the extensive dataset into an intuitive experience that allowed audiences to explore and understand the data through interaction.

Credit: Production / Creative Producer — Kerem Demirayak, FIELD.IO