IBM Observability Solutions

IBM Observability Solutions — 2025

An interactive experiential environment created for IBM to transform complex IT observability systems into a clear and engaging narrative. The experience uses spatial design, gestural interaction and multiple visual perspectives to help audiences explore IBM’s observability solutions in a more intuitive and accessible way. Rather than presenting individual products in isolation, the environment uses shared metaphors and adaptable structures to communicate different technologies and perspectives within one cohesive experience.

The project was designed as a modular and scalable interactive system, allowing the physical environment to be rearranged and reinterpreted to support different stories, products and exhibition contexts. Through tangible interaction with structure, space and perspective, visitors could actively explore complex technological concepts and turn them into engaging, memorable experiences.

I contributed as Senior Creative Producer at FIELD.IO, leading the production of the project and coordinating the multidisciplinary teams across design, motion and development. My role supported the translation of the creative concept into a scalable physical and interactive experience, ensuring the different creative and technical elements came together as a coherent visitor experience.

Credit: Production — Kerem Demirayak, FIELD.IO

Project Credits:
Created by: FIELD.IO
Client: IBM
Executive Creative Direction: Xander Marritt
Creative Direction: Mike Hughes, Max Palmer
Production: Kerem Demirayak
Design: Gianluca Monaco, Audrey Ma, Max Palmer, Ray Chong
Motion Design: Sam Care, Julien Bauzin
Development: Gianluca Monaco, Daan Rongen, Cornelius Carstens, Ezekiel Aquino, Christian Klotz, Yi-Wen Lin, Andy Duboc