Exhibition design for Togg’s CES 2024 presentation of the T10F sedan, developed as a continuous visitor journey rather than a conventional automotive display. The experience connected three distinct environments: an external LED tunnel, the vehicle interior, and a personalised physical artefact for visitors to take away. The design addressed different dwell times, lighting conditions and visitor capacities across each environment, while synchronising content between the vehicle and external LED display despite an unstable network and limited site access before opening. The experience welcomed several hundred visitors per day during the exhibition.
Credit: Chief of Experience Design, Neva XR
